Local SEO
Local visibility on Google when people search in your area: Business Profile, Maps, local search results, NAP consistency, categories, reviews, and proximity signals. More about local SEO.
El TheSEO - SEO consulting
At El TheSEO we offer advanced SEO services and help businesses recover from a significant drop in organic traffic. We also work on local visibility with Google Business Profile and on visibility in AI answers (GEO and AEO).
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Experience and judgment
Javier Heras has spent more than 20 years in digital, mostly in high-traffic, multilingual environments. He's seen growth, drops, migrations, and recoveries up close.
At El TheSEO, we apply that experience to strategic consulting, local SEO, technical audits, and core update recovery. The goal is the same: understand what's going on, prioritize well, and execute with rigor.
Core update recovery
Core update recovery
When a site drops after a core update, there's rarely a single cause. It's usually a mix of quality, content, technical signals, and E-E-A-T.
At El TheSEO, we analyze the site to identify what's hurting visibility and build a recovery plan with clear, prioritized actions.
Services
SEO consulting services
These are the areas we can help with. If you're not sure where to start, we can figure that out in an initial conversation.
Strategic SEO consulting
Support for leadership and in-house teams: SEO roadmap, KPIs, and prioritization aligned with business goals. Experience in high-traffic environments.
GEO and AEO specialist
Visibility in AI answers and generative engines: brand entity, citable content, and schema. A complement to classic SEO, not a replacement.
Core update recovery
Diagnosis and recovery plan when organic traffic drops after a core update. Quality, content, technical SEO, and E-E-A-T, with clear priorities.
Technical SEO audit
Crawl, indexing, architecture, Core Web Vitals, hreflang, schema, and redirects. An actionable report focused on issues that actually block visibility.
International / multilingual SEO
Multi-language and multi-market sites: hreflang, URLs, canonicals, and country prioritization. Experience in global operations (20+ languages).
Website migration
Web migrations: URL inventory, redirects, post-launch validation, and Search Console monitoring.
Contact El TheSEO
Vicente Blasco Ibáñez, 19Portal E 6A
28050 Madrid, Spain
+34 607 50 36 67
javier@eltheseo.com